Google Search is becoming “ask AI”.
AI now decides who gets seen (largely based on how active, trusted, and relevant your business appears online).
The steps you take now (within the next few months) will decide whether you lead, or get left behind.
AI has levelled the playing
field for businesses.
Not because the fundamentals of what it takes to grow a business have changed but
because the cost and speed of execution have collapsed... at the same time.
The businesses that move first won’t just grow faster.
They will make it almost impossible for everyone else to catch up.
The question is, will YOUR business be the first mover,
or will one of your competitors get there first?
There are only 3 ways to
grow the profitability
of your business
You can only grow by doing one or more of these things:
1. INCREASE THE NUMBER OF CUSTOMERS YOU HAVE.
2. INCREASE THE VALUE OF EACH CUSTOMER.
3. INCREASE HOW OFTEN CUSTOMERS RETURN (AND REFER).
Everything else (ads, branding, social media, “AI tools”)
only matter if they improve one of these three metrics, consistently.
What AI has changed is how often these levers can now be pulled
- without adding people, pressure, or cost.
You don't need more staff,
more hours or pots of cash to
grow fast anymore
Hiring more staff, putting in more hours, learning new software,
doing more chasing and swallowing higher costs.
And that's no longer the case.
AI has collapsed both the cost of execution and the time it takes to act
(and therefore become the business AI recommends) at the same time.
Today, businesses
that use AI well can :
Become more and more visible without constant effort.
Follow up with existing and potential customers instantly with zero stress.
Position as the clear choice amongst competing businesses.
And widen their lead daily.
For less than it used to cost just to stand still.
"AI isn't just the opportunity
of a lifetime, but of a species."
When the cost of implementation drops
and the speed of progress increases,
advantage compounds faster
than most businesses can adapt.
For local businesses, this looks like:
One business that seems to be everywhere, all the time.
One business becoming the most trusted in the area.
One business being recommended more often.
Not necessarily because they’re better.
But because AI is trained and focused on constantly
compounding the trust that grows businesses today.
Here’s the Shift Most Businesses Haven’t Made Yet
Google search is down by 50% and now AI decides who gets seen and who doesn’t.
And it decides largely based on signals of trust and relevance.
For local businesses, the strongest signal by far is:
How frequently your business gets reviews.
Not just how many reviews you have —
but how often new ones appear.
Frequency is the multiplier
The businesses winning locally are not necessarily better.
They simply:
Get reviews more frequently.
Show the right kind of consistent activity.
Look safer for people to choose.
Stay top-of-mind.
Which means:
AI shows them to people more often.
Customers focus on them more often.
They get the sale more often.
They get recommended more often.
Frequency creates visibility.
Visibility creates trust.
Trust creates revenue.
And that entire cycle now repeats faster than ever,
with less cost and complexity than you'll believe.
AI is speeding up
success and failure
AI doesn’t just accelerate growth.
It accelerates everything.
Well-run businesses compound faster.
Poorly systemised businesses fall behind faster.
And the gap isn't going to widen gradually.
It will snap open.
Once trust grows locally — once customers form habits —
catching up becomes slow, expensive, and frustrating.
Especially because AI will just keep on getting better.
This is not about
'using ChatGPT'
Most business owners think 'using AI' means:
Using ChatGPT to help them create a new business plan.
Using Claude to write the odd email.
Pumping out more (AI generated) content.
But that’s not where the real advantage is.
AI isn't 'just another tool' or shiny object
It is as essential to your business as electricity.
'Keeping the lights on'
now looks like ensuring:
People have a good experience with your business and leave a review.
A system captures that recommendation and...
Makes it visible to both humans and AI.
AI reads the signals and recommends your business more often.
More people arrive already trusting you.
They have a good experience with your business and leave a review.
And that the cycle continues... and speeds up.
For businesses that know how to make this work now, this cycle repeats
and compounds faster and faster until the point when it is far
harder for competitors to catch up to them.
The advantage now is being the first mover and maintaining your frequency.
It's simple and low cost to implement but the window is closing rapidly
as more businesses catch on to what is happening.
Find out where you
are starting from
Click the button on this page and answer a few practical questions about your business.
We'll review your answers and tell you if AI is currently :
1. Helping you get way ahead of the competition,
2. Favouring your competition or
3. Essentially making you invisible.
It's important to know where you're starting from so we can select the right strategy however...
it doesn't really matter where you're start, as long as you do start.
As soon as we know where you are starting from,
we can put the wheels in motion for exponential growth.
AI is becoming
Google (on steroids)
Every day you wait to get AI working for your business the gap is widening. The speed and cost to implement have reduced drastically.
And whoever moves first and remains consistent won’t just 'grow faster'. They will also make it way harder for anyone else to catch up.
AI doesn’t reward effort.
It rewards frequency.
And those who begin now have a head start.
Let us help you become the answer AI gives to those who are looking for what you do.

Copyright © 2017 - 2025 Focus on Frequency Ltd
We are the owner of all intellectual property rights on our website, and in the material published on it. These works are protected by copyright laws and treaties around the world. We grant to you a worldwide, non-exclusive, royalty-free, revocable licence to view this website and the material on this website on a computer or mobile device via a web browser, to copy and store this website and the material on this website in your web browser cache memory and to print pages from this website for your own personal and non-commercial use. You may not reproduce in any format (including on another website) any part of our website (including content, images, designs, look and feel) without our prior written consent. Other than the above, we do not grant you any other rights in relation to this website or the material on this website and all other rights are reserved. For the avoidance of doubt, you must not adapt, edit, change, transform, publish, republish, distribute, redistribute, broadcast, rebroadcast, or show or play in public this website or the material on this website (in any form or media) without our prior written permission. If you print off, reproduce, copy or download any part of our site in breach of this notice, your right to use our website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made. We take the protection of our copyright very seriously. If we discover that you have breached the terms of the above licence, we may bring legal proceedings against you and seek monetary damages and/or an injunction to stop you using our materials. You could also be ordered to pay our legal costs.